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Another Thursday 13 post. I'm so not getting to this blog like I should. If you've been working on your web copy but still haven't quite figured it out yet. Here are 13 tips to good copy: 1. Tight writing. That doesn't mean bad or easy writing. 2. Copy of about 600-800 words is better for SEO and catching the long tail of search. 3. Title – Subject – Support, in that order, like subject, verb, object. 4. Titles should be snappy and informative – clickable, but clear. 5. Leads (first sentence or paragraph) should get to the point. Tell the reader what the article's about first thing. 6. No fancy, wordy intros where it's not clear what you're talking about. 7. Information beats fluff every time. Pretty is for books and newspapers (and only sometimes). 8. Information does not beat style every time. Style keeps people awake. 9. Sans serif fonts are easier and faster to read on computer screens. 10. White space is awesome – even better than big, pretty pictures. 11. Content should be scannable. 12. Think in bullets and subtitles. 13. People like lists. The above list is excerpted from a post at Web ProNews called News Article Design 20 Tips for Good Web Copy.. Head over there for some more excellent tips on creating good usable web copy. Links to other Thursday Thirteens! 1. (leave your link in comments, I’ll add you here!) |
The purpose of the meme is to get to know everyone who participates a little bit better every Thursday. Visiting fellow Thirteeners is encouraged! If you participate, leave the link to your Thirteen in others comments. It’s easy, and fun! Be sure to update your Thirteen with links that are left for you, as well! I will link to everyone who participates and leaves a link to their 13 things. Trackbacks, pings, comment links accepted!
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